Importance of Blog Theme

Have you ever thought about your blog’s theme? A theme is the layout, style, visual elements and overall look of your blog. You may have selected the most basic form available to you and thought that was good enough. It may be. However, it may be more authentic to create something that is going to relate better to your website readers. If you put a bit of time into the various choices you have, chances are good that you are going to get the type of results you really want in your blog traffic. Blog themes can help with SEO, reader usability, as well as creating a solid visual impact on the reader.

What Should You Look For In A Theme?

There are many factors to consider when selecting a blog theme. Ultimately, it is up to you to choose one that relates to you, your blog content as well as your readers. By considering the following factors, you can be sure to select a theme that is going to make a difference.

  • First impressions are very important when anyone visit a blog. An over-advertised site is not going to get the type of attention you want and need. The key here is to consider what is going to give your visitors an idea of what you have to offer.
  • Is the content easy to read on your blog? If not, that could hold back your readers from engaging in conversations with you. The key here is to ensure the layout of the blog is exactly what you need to really grab the reader and allow him or her easily to read your posts. That’s what they are there for, after all.
  • Does it make search engine optimization easy to do? Some blog themes make integrating keywords and other SEO easy to do. The structure and the coding should make SEO a breeze for you. If the theme has poor coding, for example, this can affect how well it ranks in the search engines. Find out how well others are ranking with this theme to determine if that is a problem you need to worry about.
  • Is it easy to get around? One of the most common mistakes that bloggers make when selecting a theme is to make it attractive to them, rather than to the reader. In other words, you need to be sure your readers have everything they need to move through the site. Navigation, as it is called, allows the reader to spot things they need to see so that they can go where you want them to go, such as to a signup page or to make a purchase. Be sure you have main categories set up, pages set up, a side panel, a section for related post links and a popular post section. This makes navigating easy.
  • Visual impact is also important. The site needs to use the right colors to attract visitors but most importantly to make it easy for them to see and interact with posts. People are very visual. This means that you need to incorporate photos into the layout of the blog. This can make all of the difference in whether people are interested in reading until the end of a post or not.

The blog theme you select can be anything you like. It can have any color-coding or style that works for your topic. However, it still has to allow for the blog to be successful. For that to happen, you need a clean layout that is easy to read and follow, not to mention incorporated SEO.

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Ankit M
I'm a Internet Marketer for last 5 years and owner of bloggergoal.com

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